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Case Study 2
Increase the accommodation revenue at a new luxury independent inn
ADR, YOY
Revenue Growth YOY
The Brief
This small independent inn had recently expanded its bedroom inventory by converting an adjacent property in to five luxury ensuite bedrooms.
With a fresh, new look their goal was to attract higher-spending guests and maximise their revenue potential. As a small property they needed a cost-effective way to gain revenue management expertise to support their in-house team.
They appointed Guest Forward to strategically optimise their accommodation revenue and position their brand as an independent luxury inn amongst their new target audience and local competitors.
Our Approach & Results
Guest Forward provided an outsourced revenue management service which increased this property’s Average Daily Rate (ADR) by 18% and grew Accommodation Revenue by £85k. We achieved these fantastic results by:
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Recategorizing their entire inventory to highlight their new luxury features/status
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Sourcing a new, suitable Property Management System (PMS), Channel Manager & Booking engine that offered a greater number of requisite integrations
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Managing these systems to acquire desirable segmentation and attract higher-spending guests
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Providing regular insights to continuously optimise revenue performance
