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Case Study 1

Outsourced revenue management service for an 80 bedroom 4 star town-centre hotel

Guest Forward 65%


Guest Forward £250K

Over Budget

The Brief

This town-centre hotel recognised that its fixed pricing strategy was limiting their revenue potential whilst their key competitors were effectively using a dynamic pricing strategy to grow market share and boost occupancy rates.


The client lacked the in-house skills to adapt their pricing strategy and strengthen their property’s position in the local market.  They needed to take a fresh approach to their pricing strategy and find a cost-effective revenue management solution that would help them increase their accommodation revenue and maximise their market position for the long-term.

Guest Forward The Brief
Guest Forward Results

Our Approach & Results

Guest Forward provided an outsourced revenue management service which increased Revenue Per Available Room (RevPAR) by 65% Year-Over-Year (YOY) and in the same period grew Total Revenue by £881k, exceeding budget expectations by £250k. We achieved these fantastic results by:

  • Introducing a bespoke dynamic pricing strategy.

  • Applying new inventory controls which optimised revenue from various sources of business.

  • Configuring and seamlessly implementing the Channel Manager.

  • Subsequently managing both the Channel Manager and the Property Management System (PMS).

  • Providing regular insights to continuously optimise revenue performance.

Are you ready to improve the revenue performance of your property?

Guest Forward Contact Us
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