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Case Study 1
Outsourced revenue management service for an 80 bedroom 4 star town-centre hotel
RevPAR, YOY
Over Budget
The Brief
This town-centre hotel recognised that its fixed pricing strategy was limiting their revenue potential whilst their key competitors were effectively using a dynamic pricing strategy to grow market share and boost occupancy rates.
The client lacked the in-house skills to adapt their pricing strategy and strengthen their property’s position in the local market. They needed to take a fresh approach to their pricing strategy and find a cost-effective revenue management solution that would help them increase their accommodation revenue and maximise their market position for the long-term.
Our Approach & Results
Guest Forward provided an outsourced revenue management service which increased Revenue Per Available Room (RevPAR) by 65% Year-Over-Year (YOY) and in the same period grew Total Revenue by £881k, exceeding budget expectations by £250k. We achieved these fantastic results by:
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Introducing a bespoke dynamic pricing strategy.
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Applying new inventory controls which optimised revenue from various sources of business.
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Configuring and seamlessly implementing the Channel Manager.
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Subsequently managing both the Channel Manager and the Property Management System (PMS).
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Providing regular insights to continuously optimise revenue performance.
