Case Study 1
Outsourced revenue management service for an 80 bedroom 4 star town-centre hotel
This town-centre hotel recognised that its fixed pricing strategy was limiting their revenue potential whilst their key competitors were effectively using a dynamic pricing strategy to grow market share and boost occupancy rates.
The client lacked the in-house skills to adapt their pricing strategy and strengthen their property’s position in the local market. They needed to take a fresh approach to their pricing strategy and find a cost-effective revenue management solution that would help them increase their accommodation revenue and maximise their market position for the long-term.
Our Approach & Results
Guest Forward provided an outsourced revenue management service which increased Revenue Per Available Room (RevPAR) by 65% Year-Over-Year (YOY) and in the same period grew Total Revenue by £881k, exceeding budget expectations by £250k. We achieved these fantastic results by:
Introducing a bespoke dynamic pricing strategy.
Applying new inventory controls which optimised revenue from various sources of business.
Configuring and seamlessly implementing the Channel Manager.
Subsequently managing both the Channel Manager and the Property Management System (PMS).
Providing regular insights to continuously optimise revenue performance.